Decision-making in marketing has changed dramatically in the past decade. Companies
increasingly use algorithms to generate predictions for marketing decisions, such as which …

This article examines the identity-work practiced by Black African male immigrant
entrepreneurs residing in the UK who are tasked with forming credible identities. The men's …

Purpose This paper introduces the special issue on Race and Accounting and
Accountability. In so doing, it explores racism in its historical and contemporary forms, the …

Despite a vast increase in electronic word-of-mouth (e-WOM) research over the past two
decades, insights into e-WOM in the Business-to-Business (B2B) context have been limited …

Decision-making in marketing has changed dramatically in the past decade. Companies
increasingly use algorithms to generate predictions for marketing decisions, such as which …

Purpose Although online reviews have become a key source of information for consumer
purchasing decisions, little is known about how the concreteness of language used in these …

Social media has become a key touchpoint in contemporary customer journeys.
Consequently, prior studies have investigated how social media content drives outcomes …

Social media has become a key touchpoint in contemporary customer journeys.
Consequently, prior studies have investigated how social media content drives outcomes …

Online platform engagement with customers, especially those with high expertise, is crucial
for companies. As these expert customer reviews directly impact a company's brand image …

While racial bias in the media has faced intense scrutiny, less attention has been paid to
consumers' personal biases when interacting with media content. Building on the literature …