This article provides a systematic review of the extensive and fragmented literature focused
on Digital Transformation (DT) and marketing by identifying the main themes and …

Digital Transformation (DT) is considered one of the bases for the creation of new business
models and the definition of new strategies in organizations, so, a paradigm shift in the way …

Featured Application This work provides the key to designing and evaluating urban
interfaces in accordance with User Experience considerations. The authors provide the …

The use of digital technologies is driving the mass creation and collection of health data,
fuelling disruptions in the healthcare ecosystem, and shifting the competitive landscape of …

Purpose: This paper delves into the multifaceted impact of digital technology on the
competitive landscape of contemporary businesses. It unveils the intricate interplay between …

Object: The purpose of the study is to justify the objective need to transform the insurance
industry of Kazakhstan using new technological digital solutions and to study the problems …

The long-term insurance industry is undergoing a transformative shift driven by disruptive
technologies, presenting both challenges and opportunities for insurers. This paper explores …

This article provides a systematic review of the extensive and fragmented literature focused
on Digital Transformation (DT) and marketing by identifying the main themes and …

The contemporary insurance ecosystem is digitally transforming to meet a myriad of
emergent conditions pressured by an increase in available data. A paradigm shift …

Digital Transformation (DT) is considered one of the bases for the creation of new business
models and the definition of new strategies in organizations, so, a paradigm shift in the way …