This article seeks to build a better understanding of the concept of alignment, which has
been acknowledged as a central aspect of strategic communication, but never explicitly …

Dalam suatu organisasi diperlukan adanya komunikasi, karena komunikasi terjadi ketika
seseorang ingin menyampaikan informasi kepada orang lain. Informasi yang disampaikan …

In this current study, we compared two contemporary CSR communication strategies
(engagement vs. responsiveness), along with communication channels, in achieving CSR …

Strategic communication comprises different forms of goal-oriented communication inside
and between organizations, their stakeholders and the society. Strategic communication is …

Although organizations increasingly acknowledge the communicative importance of
employees, and increasingly frame communication as an employee responsibility …

Several scholars have pointed out the importance of employees' strategic communication
behaviors for organizational performance and employee wellbeing. Employees contribute to …

Customer engagement in a value co-creation processes is an attractive proposition for firms
as it closely mirrors consumer needs, encourages their participation in service consumption …

This article addresses the role of the corporate purpose in strategic financial communication
from the perspective of investor relations officers (IROs) with particular reference to their …

Purpose The purpose of this paper is to clarify and demonstrate the core contributions of
communication departments to organizational success beyond traditional ideas of …

Purpose The purpose of this paper is to explore how a visual perspective can be applied to
strategic communication research. First, the term visual communication will be examined …