Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing …
A survey of Israeli senior citizens was conducted for the purpose of identifying factors which affect their decision to take vacations for differing lengths of time. Their tourism motivation …
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how …
A Sangpikul - International Journal of Tourism Research, 2008 - Wiley Online Library
This study applies the conceptual framework of push and pull motivations to investigate travel motivations of Japanese senior travellers to Thailand. Using factor analysis, three …
'Governments and Tourism'is a unique text that studies the general and specific tourism policies from central to local government. Through case studies from around the world …
HH Sung - Journal of travel research, 2004 - journals.sagepub.com
Focusing on consumer and travel behavior of adventure travelers, this study proposes a classification of adventure travelers for segmenting the US adventure travel market. A survey …
SA Anwar, MS Sohail - Journal of Vacation Marketing, 2004 - journals.sagepub.com
The United Arab Emirates (UAE) has been making incessant efforts to promote tourism in order to attain the avowed objective of economic diversification and growth. It has organised …
HH Sung, AM Morrison, JT O'Leary - Asia Pacific journal of tourism …, 1996 - Taylor & Francis
The growth of adventure travel has been accompanied by an enormous variety and availability of adventure travel products in international travel and tourism. This study …
Adventure tourism has become the centre of interest for baby boomers in today's world. The baby boomers, those born between 1946 and 1964 are now starting to participate in new …