The purpose of this research is to review the extant literature on mobile advertising
systematically and to carry out a comprehensive analysis of research in this emerging field …

Increased use of smartphone and other mobile devices means more frequent contact
between the brands and consumers. Interactions happen on anytime, anywhere basis …

The most important stream of game developers' revenue is arguably via gamer's in-game
purchases. Previous literature has identified a number of strong determinants of online …

With the rapid growth of smartphone and smartphone application users, mobile apps have
attracted an increasing amount of attention as an engaging platform for marketing …

Over the past decade, multichannel, multimedia retailing environments have grown in
variety, scope, and sophistication. However, research regarding the implications of this trend …

Adopting a meta-analysis approach, this study synthesises the quantitative literature on
mobile advertising and proposes a meta-analytic conceptual model that shows the …

The purpose of this study is to examine factors affecting consumers' acceptance of mobile
marketing across two global markets. Drawing upon technology acceptance and uses and …

The ubiquity of text messaging (SMS) based mobile communication creates new
opportunities for marketers. However, the factors that induce consumers to accept mobile …

Firms are increasingly using the mobile media for communication and promotion and Short
Message Service (SMS), in particular. This study investigates consumers' intentions to …

Advertising media are a means of communication that creates different marketing and
communication results among consumers. Over the years, newspaper, magazine, TV, and …