The purpose of this study is to develop new knowledge to better understand the most
important dimensions of e-service quality that have impact on customer satisfaction …

The emergence of investing education platforms business alongside the investing trends in
generation Z and Millennials arise the competitive environment between the education …

Developing switching barriers to retain customers has become a critical marketing strategy
for online retailers. However, research on the role of switching barriers in e-retailing is still …

Purpose Technology has revolutionized the delivery of health-care services, with e-
consultations becoming popular mode of service delivery, especially during the pandemic …

The continuance intention is one of the most important factors that affect a company's
profitability and market share. Yet, this factor and its effect remain unexplored in the Arabian …

Purpose The purpose of this paper is to develop and test a consumer-based virtual brand
personality (CBVBP) concept by examining its sub-dimensions in the context of online …

Purpose The purpose of this paper is to investigate the importance of successful service
recovery in the airline sector by examining the interrelationship between perceived justice …

Purpose: This study aims to empirically analyze the effects of user experience on satisfaction
and repurchase in the online food market and to present implications. Online food markets …

This research examines the role of consumer hope in explaining the impact of perceived
brand value on customer–brand relationship outcomes in the context of online retailing. We …

Due to increased intensity of competition, retention of customers has become a major
concern in many service industries. Although researchers have investigated customer …