Purpose The purpose of this paper is to: distinguish between financial brand equity and
perceptual brand equity; distinguish among different stakeholder perspectives on customer …

The aim of this research is to understand the factors behind smartphone purchase decisions
of consumers. Nowadays companies make use of various strategies in order to attract new …

Penelitian ini bertujuan untuk menentukan pengaruh elemen ekuitas merek, yang meliputi
kesadaran merek (brand awareness), persepsi kualitas (perceived quality), asosiasi merek …

The voters' choices about political parties have many similarities with how they make their
choices about commercial brands. Therefore, political parties are now constantly applying …

Penelitian ini bertujuan untuk menganalisis pengaruh Pengaruh Persepsi Kualitas, Nama
Merek, dan Brand Awareness Terhadap Keputusan Pembelian Sabun Cuci Rinso pada …

The proliferation of digital payments has paved the way for the greater use of E-wallets or
mobile payments in over-the-counter (OTC) retail transactions. Nevertheless, given its …

Green cosmetics recently gained much popularity, although there is still some lack of
knowledge and awareness among people towards such products, especially in developing …

Brand perception is a key element in achieving business success: how a brand is perceived
by current and potential users determines what they think and their disposition towards the …

Özet Bu araştırmanın amacı, tüketici temelli marka değeri bileşenlerinin kendi arasındaki
etkileşimi ve bu boyutların ağızdan ağza pazarlamayla olan etkileşimini ortaya koymaktır. Bu …

Rebranding has become a very important strategic tool for companies wanting to succeed in
this ever-competitive business world using the principles of rebranding. Companies may …