The purpose of this paper is to examine the relationship between strategic orientation and
the performance of new products. In this paper, we develop a conceptual model that …

Market orientation is the business idea that sees the customer, consumer or client as the
centre of business activities. It is one of the strategies that may lead to the achievement of …

Expansion, diversification, greater choice, market share, profits and increased competition
are the “overarching forces” that drive organisations to embrace marketing concepts such as …

Purpose–The purpose of this paper is to establish a link between marketing resources,
procurement process coordination (PPC) and firm performance. To allow for greater …

Purpose–The purpose of this paper is to develop a concept of an alignment between market
and technology orientations (MTs) and investigates the difference in new product innovation …

Small and medium enterprises (SMEs) are recognised as important for the economic
success of countries all over the world because of their contribution to the gross domestic …

The need for effective leadership has increased tremendously as a result of the complexity
of businesses and tough competition in today's business environment. Every business …

본 연구는 정보통신 중소 제조 수출기업의 조직성과를 달성하는데 있어 신제품 창조성의
영향요인과 성과요인의 구조적 관계를 고찰하는 것을 연구의 목적으로 한다. 연구결과 …

New product development (NPD) success and product innovation have been a very
important topic in management literature. New product development focuses on launching …

The most perplexing question of business organizations today is how to get and sustain
competitive advantage. The dependable answer to this question, as Peter Drucker stated, is …