Shelf space allocation game with private brands: a profit-sharing perspective
A Shroff, BJ Shah, H Gajjar - Journal of Revenue and Pricing Management, 2021 - Springer
This work examines the role of a non-price variable, shelf-space in inter-brand competition.
The retailer introduces a private brand to control the prices of the national brand, which acts …
The retailer introduces a private brand to control the prices of the national brand, which acts …