[HTML][HTML] E-commerce and micro and small industries performance: The role of firm size as a moderator
E-commerce is a strategy that can be used by micro and small industries (MSIs) to boost
business performance in the current digital era. Using the resource-based view (RBV) …
business performance in the current digital era. Using the resource-based view (RBV) …
[PDF][PDF] Impact of E-Commerce as a Business Tactic on Sales Growth of SMEs in Nairobi
FK Githui, JW Njuru - International Journal of Science and …, 2024 - researchgate.net
In recent years, the global business environment has experienced a paradigm shift, with
technological advancements influencing consumer behavior and reshaping traditional …
technological advancements influencing consumer behavior and reshaping traditional …