The study sought to determine the effect of strategic intelligence on technological know-how
in a manufacturing firm, ascertain how innovation promotes brand reputation in the …

This chapter presents analysis of literature on competitive intelligence strategy, performance
of regulated microfinance banks, CA and regulatory framework which forms foundation of …

Indigenous banks in Kenya are facing intense competition in the Kenyan market and as
such there is a concurrent need for competitive intelligence which is both a process and …

Contribution/Originality: The study reveals the importance of innovation in the content and
design of communication messages, which is one of the hot topics in the marketing …

In any business today, globally or locally, digitalization is inevitable. However, the study on
digital adoption of the Nigerian small and medium enterprises (SMEs) and its relationship …

Purpose-This study aims to explore the importance of knowledge sharing systems and
organizational memory as a prerequisite to competitive intelligence. Besides that, to …

عیجم ذاتخا في دك أتلا مدع نم لیلقتلبا ددحتت فاده ل تامولعلما شرنو ةلجاعمو عجم یجیتاترسالا
تارارقلا، ةیكذ تامولعم لىإا تناایبلا ليوتح ةیلعم هن أب ًاضيا فرعيو. ة في سيفانتلا اهعقوم …‎

This study aimed at determining the effect of media on formation the marketing literacy and
also determining such marketing literacy on consumer protection in Saudi Arabia. The study …