Research on Innovation: A Review and Agenda for Marketing Science
Innovation is one of the most important issues in business research today. It has been
studied in many independent research traditions. Our understanding and study of innovation …
studied in many independent research traditions. Our understanding and study of innovation …
A review of recent literature in product family design and platform-based product development
Increased demand for a greater variety of consumer products has forced many companies to
rethink their strategies to offer more product variants. For manufacturers, producing a variety …
rethink their strategies to offer more product variants. For manufacturers, producing a variety …
[图书][B] Applied conjoint analysis
VR Rao - 2014 - Springer
I started this project some 10 years back; Professor Paul Green assisted me in the early
phase of this work. During the last 5 years or so, there have been several interesting …
phase of this work. During the last 5 years or so, there have been several interesting …
A method for determining optimal electric range by considering electric vehicle lightweighting on perceived ownership cost
The limited driving range due to high costs and low energy densities of batteries constraints
the battery electric vehicle (BEV) market growth. Lightweighting in theory can reduce energy …
the battery electric vehicle (BEV) market growth. Lightweighting in theory can reduce energy …
Beyond conjoint analysis: Advances in preference measurement
We identify gaps and propose several directions for future research in preference
measurement. We structure our argument around a framework that views preference …
measurement. We structure our argument around a framework that views preference …
Autonomous electric vehicle sharing system design
N Kang, FM Feinberg… - Journal of …, 2017 - asmedigitalcollection.asme.org
Car sharing services promise “green” transportation systems. Two vehicle technologies offer
marketable, sustainable sharing: autonomous vehicles (AVs) eliminate customer …
marketable, sustainable sharing: autonomous vehicles (AVs) eliminate customer …
Incorporating customer personalization preferences in open product architecture design
Open product architecture is a key enabler for product personalization, as it allows the
integration of personalized modules in a product architecture to satisfy individual customer …
integration of personalized modules in a product architecture to satisfy individual customer …
AI-based methodology of integrating affective design, engineering, and marketing for defining design specifications of new products
CK Kwong, H Jiang, XG Luo - Engineering Applications of Artificial …, 2016 - Elsevier
In the early stage of product design, particularly for consumer products, affective design,
engineering, and marketing issues must be taken into considerationand they are commonly …
engineering, and marketing issues must be taken into considerationand they are commonly …
[PDF][PDF] 消费者偏好驱动的SUV 产品族侧面外形基因设计
罗仕鉴， 李文杰， 傅业焘 - 机械工程学报, 2016 - qikan.cmes.org
为了满足汽车设计师的创意设计和消费者对汽车品牌认知的需求, 从工业设计出发,
探索性地提出消费者偏好驱动的运动型多用途汽车(Sport utility vehicle, SUV) …
探索性地提出消费者偏好驱动的运动型多用途汽车(Sport utility vehicle, SUV) …
An interdisciplinary review of research in conjoint analysis: Recent developments and directions for future research
This review article provides reflections on the state of the art of research in conjoint analysis—
where we came from, where we are, and some directions as to where we might go. We …
where we came from, where we are, and some directions as to where we might go. We …