The Influence of a Celebrity Chef on Customer Repurchase Behavior: Empirical Study of Taiwan's F&B Industry During COVID-19 Pandemic
HS Shieh, SC Lin - Sage Open, 2023 - journals.sagepub.com
The spread of COVID-19 pandemic has inflicted severe blows on the global hospitality
industry. In Taiwan, revenue from the food and beverage (F&B) department has decreased …
industry. In Taiwan, revenue from the food and beverage (F&B) department has decreased …
Analisis Pengaruh Strategi Co-Branding, Harga Produk, Dan Media Sosial Sebagai Media Promosi Terhadap Keputusan Pembelian Produk Sepatu Lokal Aerostreet …
TI Ashrori, SB Santosa - Diponegoro Journal of Management, 2023 - ejournal3.undip.ac.id
The research conducted this time has the aim of analyzing the influence of cobranding
strategy, product prices, and social media as promotional media on purchasing decisions for …
strategy, product prices, and social media as promotional media on purchasing decisions for …
[PDF][PDF] Pengaruh strategi co-branding terhadap keputusan pembelian
L Budiarti, RF Wijayanti - J-MACC: Journal of Management …, 2023 - e-jurnal.unisda.ac.id
Co-branding is often striven by marketers. There are many advantages of co-branding for a
brand that makes many companies do joint branding. This research was conducted with the …
brand that makes many companies do joint branding. This research was conducted with the …
[PDF][PDF] Pengaruh Hamidah Rachmayanti Sebagai Co-Branding Produk Lozy Hijab Terhadap Minat Beli Konsumen
RA CahyanI, S Yunarti - IKRA-ITH HUMANIORA: Jurnal Sosial …, 2025 - journals.upi-yai.ac.id
Perkembangan yang pesat pada industri fashion muslim di Indonesia mengharuskan
pebisnis untuk terus berinovasi dalam usaha bisnisnya dengan mengikuti perkembangan …
pebisnis untuk terus berinovasi dalam usaha bisnisnya dengan mengikuti perkembangan …
The purchase decision and marketing mix of Wall's Matcha ice cream
SYPK Hardini, R Pakpahan, A Gandhy… - AIP Conference …, 2024 - pubs.aip.org
People's awareness of a healthy lifestyle has also caused an improvement of consumer
request for healthy and delicious ice cream products. To fulfill these consumer desires, PT …
request for healthy and delicious ice cream products. To fulfill these consumer desires, PT …
Pengaruh Content Marketing, Live Steraming Dan Co-Branding Terhadap Keputusan Pembelian Pada E-Commerce Shopee (Studi Pada Produk Fashion Erigo)
B Ramadhan, N Lailla - Indonesian Journal of Economics …, 2024 - jurnal.intekom.id
Tujuan dalam penelitian ini ialah untuk mengetahui pengaruh dari Content Marketing, Live
Steraming dan Co-Branding terhadap Keputusan Pembelian pada E-commerce Shopee …
Steraming dan Co-Branding terhadap Keputusan Pembelian pada E-commerce Shopee …
PENGARUH CO-BRANDING TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK ES KRIM WALL'S OREO SELECTION DI TANJUNGPINANG
W Septizon - 2023 - repo.stie-pembangunan.ac.id
Tujuan dari penelitian ini adalah untuk mengetahui apakah Co-Branding berpengaruh
terhadap keputusan pembelian pada produk es krim Wall's Oreo Selection di …
terhadap keputusan pembelian pada produk es krim Wall's Oreo Selection di …