Purpose This study aims to demonstrate digital banking's influence on customers' evaluation
of service experience and develop a framework identifying the most significant variables of …

Brand experience is one of the most promising concepts to emerge in consumer research
over the last decade. However, unlike other brand-related concepts, it has often been …

Consumers increasingly use social media brand communities to gather information about
brands and to inform their purchase decisions. Building on uses and gratifications theory …

Purpose The purpose of this study is to assess the mediating role of brand trust and
commitment in the relationship of brand engagement and brand experience with brand …

Brand love is an often ignored, yet important dimension in consumer-brand relationships.
Especially consumer-brand relationships with masstige brands that are hedonic and …

Purpose The purpose of this paper is to examine the extent to which the customer-brand
engagement influences the brand satisfaction and the brand loyalty in an online banking …

Cultivating high quality relationships with customers is of paramount importance in the
banking sector. However, there has been little effort to examine relationship quality (RQ) in …

Purpose In this work, the author verified the effect of interactivity and social presence on
engagement with bank customers, how much these relationships affect the experience with …

This paper builds on institutional theory to understand the role that the institutional
environment plays in emerging economies which encourage citizens to create Internet of …

The study aims to summarise and classify the existing research and to better understand the
past, present, and the future state of the theory of customer experience. The main objectives …