Purpose Digitalization accelerates the need of tourism and hospitality ecosystems to reframe
business models in line with a data-driven orientation that can foster value creation and …

Business model innovation (BMI) is challenging for incumbents because they must leverage
existing capabilities, market knowledge, and stakeholder relationships in the BMI process …

Digital Transformation (DT) considers the continuous digitalization process of a company,
which uses digital and data-driven innovation to improve existing processes, change distinct …

While data-driven innovation (DDI) is receiving substantial attention from academics and
industry specialists, there is limited research on its dimensions and effects in marketing. We …

In the wake of an ongoing digital transformation organizations are seeking to understand
and generate new data-driven business models. While data is a key resource, generating …

The nature of business conduct is changing due to emerging digital technologies and the
ever-increasing role of data as a critical resource. Traditional industry branches such as …

Increased digitalization offers today's organizations novel opportunities to enhance value
propositions for customers, but also poses significant challenges for traditional businesses …

The generation of value from data is a key issue for many incumbent companies in our
modern economy. While they are stuck in traditional business environments, they seek to …

Data have become a key resource for competition in several industries. As a response to this
challenge, companies seek to create and realize data-driven business models (DDBMs) …

Over the last decades, researchers and practitioners have looked at data as a valuable
asset for improving business processes in organizations. However, nowadays, they see data …