The Effects of Information Layout, Display Mode, and Gender Difference on the User Interface Design of Mobile Shopping Applications

CH Chen, W Zhai - IEEE Access, 2023 - ieeexplore.ieee.org
Online shopping has revolutionized our daily lives in the modern era. We can purchase
needed goods on mobile shopping applications (apps) anytime and anywhere without …

Exploring the effects of virtual annotation background display mode and transparency through a 360-degree panorama approach to online shopping

W Zhai, Z Lin, B Xu - Asia Pacific Journal of Marketing and Logistics, 2024 - emerald.com
Purpose With the rapid development of technology, 360° panorama on mobile as a very
convenient way to present virtual reality has brought a new shopping experience to …