Higher education institutions are increasingly concerned about accreditation. Although
sustainable market orientation (SMO) bears on academic accreditation, to date, no study has …

This study is part of a broad stream of continuing research examining market orientation
within higher education and its potential impact on university performance. The study …

Abstract Market Orientation and Customer Experience are both constructs that belong to the
world of business. It has now become necessary for universities to also embrace these …

As instituições de ensino superior (IES) têm enfrentado uma competitividade constante, por
isso buscam ferramentas relacionadas ao marketing para possibilitar o atingimento das …

高等教育的財政危機由來已久. 雖然學者對於大學的價值仍有爭議, 學校雖早已擁抱了市場的
機制. 為了解決尋找新財源的問題, 本研究引用近來蓬勃的服務業管理相關理論至高等教育市場 …

Internationally, universities have come under increased pressure to respond to the changing
market environment. A new axis for higher education institutions (HEIs) is a key to successful …

As instituições de ensino superior (IES) têm enfrentado uma competitividade constante, por
isso buscam ferramentas relacionadas ao marketing para possibilitar o atingimento das …