Health-Related Communication of Social Media Influencers: A Scoping Review

J Kaňková, A Binder, J Matthes - Health Communication, 2024 - Taylor & Francis
Social media influencers (SMIs) are an essential part of today's digital media landscape and
have the ability to significantly impact the health-related attitudes and behavior of their …

The role of social media influencers in public health communication: Case COVID-19 pandemic

E Pöyry, H Reinikainen… - International Journal of …, 2022 - Taylor & Francis
During public health crises, public organizations face a variety of strategic communication
challenges, and the outbreak of the COVID-19 pandemic in 2020 is an extreme example. In …

Social Influencers and Healthy Nutrition–The Challenge of Overshadowing Effects and Uninvolved Consumers

W Von Mettenheim, KP Wiedmann - Journal of Food Products …, 2021 - Taylor & Francis
In this study, the researchers investigate the issue of social influencers as endorsers of
healthy nutrition. This issue is highly underexplored and involves two aspects that might …

Divulgadores, no influencers: comunicación de nutricionistas en redes sociales

IM Castillo, M del Mar Rodríguez-González… - Vivat …, 2024 - vivatacademia.net
Introducción: La alimentación genera un interés creciente entre la población, en particular
entre las personas jóvenes. La pujanza de las redes sociales hace que sean una fuente de …

British Hospitals' Online Content Strategies to Build Reputed Brands

P Medina-Aguerrebere, TG Pacanowski… - European Journal of …, 2025 - ej-media.org
Hospitals use websites and online platforms to share meaningful content and build their
brands collectively with their stakeholders. However, they face challenges: legal …

Social Media Messaging for Health

A Molenaar, EL Jenkins, L Brennan… - BEYOND THE DARK …, 2023 - World Scientific
Social media has become a key information source for most consumers. However, as social
media platforms are not highly regulated, it has given rise to mass amounts of health …

Dezenformasyondan Etkilenen Beslenme Bilimine Olan Güvenin Güçlendirilmesi

F Işık - Bilecik Şeyh Edebali Üniversitesi Sağlık Bilimleri … - dergipark.org.tr
Beslenmeyle ilgili dezenformasyon, halkın güvenini sarsarak sağlık riskleri oluşturan
yanıltıcı bilgilerin yayılmasına neden olmaktadır. Yetersiz beslenme okuryazarlığı, moda …