Promoting reviewer-related attribution: moderately complex presentation of mixed opinions activates the analytic process
G Xie, W Du, H Yuan, Y Jiang - Sustainability, 2021 - mdpi.com
Using metacognition and dual process theories, this paper studied the role of types of
presentation of mixed opinions in mitigating negative impacts of online word of mouth …
presentation of mixed opinions in mitigating negative impacts of online word of mouth …