Digital transformation is radically impacting on society and market by disclosing unexpected
implications for scholars and practitioners. As enablers of a pervasive innovation process …

The employment of anthropomorphism in promotion has witnessed a notable surge in recent
times, surpassing prevous levels in the hospitality and tourism sectors. This research …

If the remanufactured and fresh products are in the market at the same price and quality,
then it is difficult for the retailer to sell them all together simultaneously. There is …

Nowadays, bargaining is increasing with the enlargement of supply chain business globally.
It has attracted practitioners' and academicians' attention and has led to a global supply …

Artificial Intelligence (AI) is an enabling technology that can be integrated into products to
provide emerging capabilities and craft novel customer experience (CX); many companies …

ABSTRACT Drawing on the “Technology Acceptance Model”(TAM) and “Elaboration
Likelihood Model,” this study explored the determinants of intention to use ChatGPT to …

Purpose This research delves into the diverse responses of individuals to the challenges of
the COVID-19 pandemic and subsequent shopping behaviour. Design Based on the K …

The rapid growth of e-commerce along with the tendency for consumers to spend most of
their time on the internet world has seen the development of new retailing strategies. The …

Purpose Digitalization is revolutionizing the retail sector as today's consumers prefer a
seamlessly integrated, fluid and irritation-free shopping experience enhanced with artificial …

Mixed reality (MR) in museums has become increasingly prevalent because of the rapid
progress of digitalisation. However, there is a dearth of research examining the impact of MR …