Environmental sustainability is a common practice of global brands, with 90% of the top 100
Interbrand global brands making statements about environmental efforts on their websites …

The tourism industry has faced several challenges over the years, due to the evolution of
technology and behavioral changes of the generations. The research focused on the new …

This study empirically analyzes the effects of four lifestyles of office workers (work and life
balance, you only live once (YOLO), minimal life, and staycation), which have been changed …

Volunteering for nature conservation has become an important resource in solving local
environmental problems of global importance. The study at hand assessed how well …

Volunteer tourism is indisputably an emerging trend in the tourism industry across the globe.
Yet, little is known about the altruistic behavior of volunteer travelers. To fill this void, this …

Purpose The purpose of this paper is to investigate the effects of cause-related marketing
(CRM) campaigns on consumer purchase behavior among French millennials contrasted …

How do hosts and guests welcome each other in responsible encounters? This book
addresses the question in a longitudinal ethnographic study on tourism development in the …

As public funding to support nature conservation continues to decline, building a
commitment to ecological restoration through volunteer travel is key to addressing a range of …

Busyness is one of the most common states of the modern consumer. Previous studies have
mainly distinguished busyness from the perspective of time pressure, but have not clearly …

Considering that the growth model that dominates across the world is unsustainable, an
increasing trend of publications indicates that transformative social change toward a …