With the increasing need for firms to implement innovation in their pursuit of competitive
advantage, open innovation has attracted the growing attention of academics and …

Purpose This study aims to explore the value co-creation for developing cultural and
creative virtual brand communities (CCVBCs) by developing a conceptual framework based …

Users' value co-creation behaviors contribute to the prosperity of brand communities as well
as brand performance. This article aims to answer a basic question: are brand community …

Purpose This study aims to uncover the underlying multiple intervening mechanisms
between corporate social responsibility (CSR) and customer loyalty. Social identity and …

Purpose Intention to re-participate in co-creation (IRCC) is an essential indication of
customers to their deal proneness. Therefore, this study aims to focus on the role of trust in …

Although the presence of other customers is an indispensable part of the service
consumption experience, there is little work that investigates the role of other customers in …

This study analyzes the effects of inbound and outbound open innovation, along with
organizational strategy and corporate risk management, on competitive advantage and …

This study explores interactive value formation, particularly the underlying drivers of three
value outcomes in the Airbnb context: co-creation, co-destruction and co-recovery. The study …

This study explored the sources of value co-creation, co-destruction and co-recovery amid
the COVID-19 outbreak using 415 online reviews of guests' experiences with Airbnb. Data …

Purpose This paper aims to examine the motivation for consumer participation in value
cocreation and its impact on value cocreation behavior within cultural and creative virtual …