Mobile marketing 2.0: State of the art and research agenda

U Narang, V Shankar - Marketing in a digital world, 2019 - emerald.com
Mobile marketing, the two-or multi-way communication and promotion of an offer between a
firm and its customers using a mobile medium, device, platform, or technology, has made …

Understanding People's Perception and Usage of Plug-in Electric Hybrids

ML Lee, S Carter, R Iliev, NS Bravo, MP Van… - Proceedings of the …, 2023 - dl.acm.org
Electrification is an important first step toward reducing the greenhouse emissions of
passenger vehicles. However, how drivers drive, charge, and operate their electrified …

Microcharity: a promising alternative to microcredit for poverty alleviation

M Hasan, T Afrin, V Misra - Journal of Strategy and Management, 2023 - emerald.com
Purpose Microcharity is a non-profit organization promoting social brotherhood through
small donations and volunteer services among diverse members, aiming to address poverty …

Exploring simultaneous presentation in online restaurant reviews: An analysis of textual and visual content

L Li, G Ren, T Hong, SB Yang - Asia Pacific Journal of Information …, 2019 - koreascience.kr
The purpose of this study is to explore the effect of different types of simultaneous
presentation (ie, reviewer information, textual and visual content, and similarity between …

Nudging People to Give More to Charities, Foundations and NGOs

A Karimi Dehnashi - Science and Technology Policy Letters, 2020 - stpl.ristip.sharif.ir
Nudge is an intervention that is derived from behavioral economics and behavioral science
to design and implement policies. The affordability and ease of use are essential reasons for …

[PDF][PDF] South Africa. Digital for Good. A Global Study on Emerging Ways of Giving.

IUL Family - 2022 - scholarworks.iupui.edu
Various segments of society in South Africa were pushed to devise adaptive means of
strategies to survive in the wake of recent global events, such as the COVID-19 pandemic …

An Experimental Evaluation of Gender Differences in Responses to Major-Donor Funding Schemes for Crowdfunded Social Ventures

S Bapna, G Burtch - Information Systems Research, 2024 - pubsonline.informs.org
Social ventures fundraising through crowdfunding compete for contributions. Thus, they
often involve major donors to influence the contributions of smaller donors. We examine …

[PDF][PDF] ORGANIZING CASH WAQF AS A MICRO-CSR FOR THE MICRO ENTERPRISES: THE CASE OF MALAYSIA

MA bin AWALLUDDIN - 2022 - enstituois.sakarya.edu.tr
The advent of contemporaneous waqf has attracted substantial attention and research from
the academic community and has rapidly become an emerging field of study. Waqf …

Organizing cash waqf as a micro-CSR for the micro enterprises: The case of Malaysia= Mikro işletmeler için mikro-KSS uygulaması olarak para vakfının düzenlenmesi …

MA Awalluddin - 2022 - acikerisim.sakarya.edu.tr
Micro-enterprises have always been seen as the backbone of the Malaysian economy. It is a
vibrant and dynamic sector and is recognized as a" driver of economic growth" in the …

[图书][B] Doing Good and Doing Well: Essays on Socially Responsible Operations

PY Yen - 2020 - search.proquest.com
This thesis consists of two essays on socially responsible operations: social venture's
innovative business model and charitable giving. The first essay investigates a prevailing …