Purpose This study aims to offer a holistic halal cosmetic consumption framework by
describing the current knowledge about halal cosmetics and presenting new directions for …

The article examines the representation of women as espoused in a number of Akan (Niger-
Congo, Kwa) proverbs. The objective is to analyze traditional views on the perceptions and …

Permanent makeup is a cosmetic tattoo that is used to enhance one's appearance, and
which has become more popular among middle-aged and elderly women. A couple of …

The relationship between gender and advertising has been discussed extensively. Scholarly
works have often emanated from the West and have principally centred on visual …

Drawing on Butler's and Deleuze and Guattari's theorising of (un) becoming, we study how
male to female crossdressers enact the many fantasies of the crossdresser persona through …

The gender difference is actually not a problem as far as not giving birth gender inequality.
However, gender difference has spawned various injustices, especially for women. The …

Consumers face tensions in deciding which goal to pursue, who to be and which self to
present in daily life. Yet we know little about these tensions consumers experience as they …

While prior research has highlighted the use of product purchases to build one's self-
confidence or has highlighted the ability of a celebrity endorsement to increase consumers' …

The buzz word today is image management. It has had people intrigued and curious, and
yet unaware of its concept as well as what it envelopes. In the academic world, it is a …

Women from across the globe purchase and consume cosmetics in order to achieve their
appearance goals and it is generally agreed that a consumers' goal orientation may …