[PDF][PDF] Personas creation using Google Analytics
M Reiter, O Čupka, A Miklošík - Marketing Science & Inspirations, 2021 - researchgate.net
This case study investigates how a marketing persona may be created with the use of data
gathered by cookies and with the use of Google Analytics. The data gathered originates from …
gathered by cookies and with the use of Google Analytics. The data gathered originates from …