Despite advancements in digital technology, outdoor advertising remains a robust
communication tool with broad audience appeal. However, heightened environmental …

The present study examines the effects of sustainable corporate social responsibility (CSR)
practices on impulse buying intention through the moderating role of social media …

Commercial conversational search engines need a business model. Since advertising is the
main source of revenue for “traditional” ten-blue-links web search, ads are not an unlikely …

The purpose of this research is to identify the relationship between advertising appeals and
impulse purchase inclination in the presence of self-control and marital status as …

The tourism industry is a key pillar in driving global economic growth, facilitating rich cultural
exchanges, and driving community development. This study aims to measure the impact of …

UNDERSTANDING TOURISTS’ INTENTION IN THE FACE OF EARTHQUAKE RISKS: AN
ANALYSIS OF WORD-OF-MOUTH IMPACT IN THE TURKISH TOURISM Page 1 Tourism …

The purpose of this study was to investigate the role that marketing strategy plays as a
determining element in the decisionmaking process of consumers. The current study made …

The aim of this study is to examine employee motivation and its influence on job satisfaction.
As a result of the fact that people and the information they possess are the most essential …

Family financial planning involves the family understanding future needs within a specific
time frame and estimating the financial resources required. Also, potential opportunities and …

Abstract Language development today is driven by the rapid pace of technological
advancements and the cultural shifts happening around us. However, there are some …