Business as a development agent: Evidence of possibility and improbability

M Blowfiel, CS Dolan - New Actors and Alliances in Development, 2016 - taylorfrancis.com
An emphasis on making markets work for the poor has thrust companies into the role of
'development agents'–organisations that consciously seek to deliver outcomes that …

Connecting poverty to purchase in informal markets

T London, H Esper, A Grogan‐Kaylor… - Strategic …, 2014 - Wiley Online Library
B ase‐of‐the‐P yramid (BoP) enterprises seek to serve impoverished customers in informal
markets. While BoP enterprises have grown in prominence, comparatively little …

Marketing strategies at the bottom of the pyramid: Examples from Nestlé, Danone, and Procter & Gamble

MA Payaud - Global Business and Organizational Excellence, 2014 - Wiley Online Library
The bottom of the pyramid (BoP) refers to markets that serve some of the poorest individuals
on the planet. Many multinational corporations contend that they are implementing BoP …

“Until we live like they live in Europe” a multilevel framework for community empowerment in subsistence markets

S Lindeman - Journal of Macromarketing, 2014 - journals.sagepub.com
Building on the capability approach to poverty alleviation, this study argues for a shift in
attention from the reduction of poverty to an increase in well-being. This shift opens up a …

Management approach for innovation success in unstable and stable environments: Opportunity-based approach vs administrative control approach

D Abidi, N Koichi - Competitiveness Review: An International …, 2020 - emerald.com
Purpose This paper aims to examine the management approaches that play a key role for
innovation success in a stable and unstable environment. Design/methodology/approach …

Management stratégique BoP: une modélisation à l'épreuve d'une recherche-intervention chez Nestlé Cameroun

MA Payaud - Management international, 2014 - erudit.org
Cet article a pour objectif de tester sur le terrain la pertinence et la validité d'un framework
intégré et systémique de management des stratégies BoP proposé dans des articles …

An internalization theory perspective on the Bottom of the Pyramid

J Hillemann, A Verbeke - International business and sustainable …, 2014 - emerald.com
An internalization theory perspective on the Bottom of the Pyramid | Emerald Insight Books
and journals Case studies Expert Briefings Open Access Publish with us Advanced search An …

The Role of Regulation in the Development and Internationalization of Social Firms

MA Montoya, M Cervantes - Sustainability, 2022 - mdpi.com
We seek to understand the drivers of the internationalization of emerging-market social
firms. To accomplish this, we conducted a case study analysis of the Mexican multinational …

[PDF][PDF] Proposition of BoP 3.0 as an alternative model of business for BoP (base of pyramid) producers: Case study in Amazonia

E Pedrozo - The challenges of management in turbulent times …, 2015 - researchgate.net
The Amazon biome is considered abundant mainly because of its biodiversity and
topography, climate and others unique conditions; therefore, a paradox does exist, where …

Microenterprise, multinational business support, and poverty alleviation in South Africa's informal economy

D Woodward, R Rolfe, A Ligthelm - Journal of African Business, 2014 - Taylor & Francis
The authors examine corporate programs that support microenterprise development in
Africa. Specifically, the analysis assesses the extent to which local income and sales are …