A reduction of meat consumption and shift to plant-based diets, especially in industrialized
countries, is acknowledged as crucial for reaching climate targets, addressing public health …

Background There is increasing consensus that transitioning towards reduced meat
consumption and more plant-based diets is a key feature to address important health and …

Meat eaters encounter a conflict between their eating behavior and their affections toward
animals. Because this “meat paradox” highlights discrepancies between behavior and …

The empirical study of belief is emerging at a rapid clip, uniting work from all corners of
cognitive science. Reliance on belief in understanding and predicting behavior is …

Rationalization occurs when a person has performed an action and then concocts the
beliefs and desires that would have made it rational. Then, people often adjust their own …

Understanding consumer perceptions of meat alternatives is key to facilitating a shift toward
more sustainable food consumption. Importantly, these perceptions may vary according to …

The enjoyment of meat and simultaneous disapproval of hurting animals create an
ambivalent relationship with meat consumption. Meat-eating justification strategies are a …

Meat is deeply associated with masculine identity. As such, it is unsurprising that women are
more likely than men are to become vegetarian. Given the gendered nature of …

Background The current food system is responsible for significant environmental damage
therefore, encouraging consumers to adopt an environmentally sustainable diet is a key …

Over the last decade, vegan advocates have become a growing minority. By arguing against
animal-product consumption and imposing the virtue-loaded call to “go vegan,” advocates …