During the last three decades, the concept of liminality has been used by consumer
researchers to examine consumption‐related phenomena associated with ambiguous …

This paper presents and discusses how consumers are transformed in and out of immersion
during extraordinary, long‐lasting wilderness canoeing experiences. Based on a …

Purpose This paper aims to explore and compare the roles of brand's experiential and
transformational benefits in formation of consumer-brand relationships. Focusing on …

This paper explores transformations of self through pilgrimage consumption. A three year
ethnographic study of Lourdes, one of the largest Catholic pilgrimage destinations, reveals …

Purpose The purpose of this paper is to illustrate the methodological importance of how
researchers exit fieldwork to draw attention to implications for participant and researcher …

Alternative forms of research interpretation have been utilised within the social sciences.
Poetic inquiry, an area of growing interest influences readership affectively as well as …

Purpose Narrative accounts of subjective consumer experience are, in one form or another,
an essential of qualitative market research. Ethnographic research and ethnographic poetry …

The aim of this paper is to explore the consumption of Lourdes, a Catholic pilgrimage site in
France. Based on a three-year ethnography, our findings focus on respondents''Lourdes …

Abstract” It is not the case that we speak Swedish exclusively." Possibilities for multilingual
spaces in primary classrooms: A study of the perspective of multilingual teachers This …

Purpose The purpose of this paper is to offer a critical reflection on the experience and
challenges associated with conducting a family ethnography along with methodological …