First attention then intention: Insights from computational neuroscience of vision

M Milosavljevic, M Cerf - International Journal of advertising, 2008 - Taylor & Francis
Attention is a critical construct for anyone involved in marketing. However, research on
attention is currently lacking in the marketing discipline. This is perhaps due to inherent …

The effect of gaze cues on attention to print advertisements

SB Hutton, S Nolte - Applied Cognitive Psychology, 2011 - Wiley Online Library
Print advertisements often employ images of humans whose gaze may be focussed on an
object or region within the advertisement. Gaze cues are powerful factors in determining the …

[HTML][HTML] Oxytocin increases the influence of public service advertisements

PY Lin, NS Grewal, C Morin, WD Johnson, PJ Zak - PloS one, 2013 - journals.plos.org
This paper presents a neurophysiologic model of effective public service advertisements
(PSAs) and reports two experiments that test the model. In Experiment 1, we show that after …

Limited attention, statement of cash flow disclosure, and the valuation of accruals

B Miao, SH Teoh, Z Zhu - Review of Accounting Studies, 2016 - Springer
We test for the effect of limited attention on the valuation of accruals by comparing the
immediate and long-term market reactions to earnings announcements between a …

[PDF][PDF] An exploration of consumer response towards sponsored search advertising (SSA) from a consumer behaviour perspective

MH Al-Khasawneh - Griffith University, 2009 - researchgate.net
The Web has become a major source for information in peoples' everyday lives. However,
finding useful and relevant online information has become an increasingly complicated task …

[PDF][PDF] ¿ Comunica el recorrido del consumidor en el punto de venta su decisión de compra? Un estudio mediante Neuromarketing

C Torrecilla-Moreno, J Marín-Morales… - … LAS NUEVAS REGLAS … - researchgate.net
Universitat de València resumen: El desarrollo de técnicas de neurociencia y realidad
virtual propician un nuevo enfoque para la distribución comercial. El presente estudio …

[PDF][PDF] ANGELS OR VAMPIRES?

SD Gjedde, RK Jacobsen - 2019 - research-api.cbs.dk
Formål-Følgende studie har til formål at undersøge effekten af den visuelle opmærksomhed,
der tildeles brands i influenters sponsorerede opslag på det sociale medie Instagram. I …

The Relationship between Consumer Sentiment towards Advertising and Ad Credibility, Ad Likeability, and Attention to Ads: The Case with Visual Metaphors

V Madupu, S Ranganathan… - Journal of …, 2018 - digitalcommons.georgiasouthern …
Popularity of ads with visual metaphors are on the rise. The present study examined the
relationship between consumer sentiment towards advertising and ad credibility, ad …

[PDF][PDF] Chocktaktisk Marknadsföring i Politiken

D Ketema, F Wedar - 2012 - diva-portal.org
Författarna vill med denna uppsats undersöka om chocktaktiska marknadsföringsmetoder
kan påverka politiska partiers utrymme i tryckt dagspress. Sverigedemokraterna, Feministiskt …

Reduction in Attention Span of Youth & Challenges for Marketers A Study to Establish Relation Between Attention Types and Popular Media Platforms

S Sachdeva - 2012 - search.proquest.com
Reduction in Attention Span of Youth & Challenges for Marketers Page 1 Reduction of Attention
Span of Youth & Challenges for Marketers 1 Reduction in Attention Span of Youth & Challenges …