Attention is a critical construct for anyone involved in marketing. However, research on
attention is currently lacking in the marketing discipline. This is perhaps due to inherent …

Print advertisements often employ images of humans whose gaze may be focussed on an
object or region within the advertisement. Gaze cues are powerful factors in determining the …

This paper presents a neurophysiologic model of effective public service advertisements
(PSAs) and reports two experiments that test the model. In Experiment 1, we show that after …

We test for the effect of limited attention on the valuation of accruals by comparing the
immediate and long-term market reactions to earnings announcements between a …

The Web has become a major source for information in peoples' everyday lives. However,
finding useful and relevant online information has become an increasingly complicated task …

Universitat de València resumen: El desarrollo de técnicas de neurociencia y realidad
virtual propician un nuevo enfoque para la distribución comercial. El presente estudio …

Formål-Følgende studie har til formål at undersøge effekten af den visuelle opmærksomhed,
der tildeles brands i influenters sponsorerede opslag på det sociale medie Instagram. I …

Popularity of ads with visual metaphors are on the rise. The present study examined the
relationship between consumer sentiment towards advertising and ad credibility, ad …

Författarna vill med denna uppsats undersöka om chocktaktiska marknadsföringsmetoder
kan påverka politiska partiers utrymme i tryckt dagspress. Sverigedemokraterna, Feministiskt …

Reduction in Attention Span of Youth & Challenges for Marketers Page 1 Reduction of Attention
Span of Youth & Challenges for Marketers 1 Reduction in Attention Span of Youth & Challenges …