C Bascur, C Rusu - Applied Sciences, 2020 - mdpi.com
The customer experience (CX) is a concept that has been closely studied by companies in recent years. This is because it is one of the most important factors in maintaining a …
D Quiñones, C Rusu, V Rusu - Computer standards & interfaces, 2018 - Elsevier
Technology, software systems and human–computer interaction paradigms are evolving. Traditional usability heuristics do not cover all aspects of user–system interactions. Many …
Modern web technologies provide a highly customizable and dynamic interaction medium, yet their potential to accommodate individual user preferences and needs is largely …
Z Huang, J Mou - Technology in Society, 2021 - Elsevier
The success of online travel business largely depends on the usability of online travel agency websites, and, hence, the need to rigorously evaluate such websites. Gender-a key …
D Quiñones, C Rusu - Computer Standards & Interfaces, 2019 - Elsevier
A heuristic evaluation method allows the evaluation of the usability of application domains. To evaluate applications that have specific domain features, researchers can use sets of …
Websites present the digital image of any organization. An effective website attracts more users and results in creating more business opportunities. For this purpose, there is a need …
Due to the importance of usability, multiple usability evaluation methods have been proposed that help Human-Computer Interaction (HCI) specialists determine whether the …
Assessing e-mail marketing effectiveness is challenging. Prior to achieving the main goal of sales conversion, an intermediate objective of e-mail campaigns is to capture the recipient's …
Programmers use various software development artifacts in their work, such as programming environments, design documents, and programming codes. These software …