The evolving role of artificial intelligence in marketing: A review and research agenda
An increasing amount of research on Intelligent Systems/Artificial Intelligence (AI) in
marketing has shown that AI is capable of mimicking humans and performing activities in an …
marketing has shown that AI is capable of mimicking humans and performing activities in an …
Artificial intelligence in business: State of the art and future research agenda
This study provides an overview of state-of-the-art research on Artificial Intelligence in the
business context and proposes an agenda for future research. First, by analyzing 404 …
business context and proposes an agenda for future research. First, by analyzing 404 …
Customer experiences in the age of artificial intelligence
Artificial intelligence (AI) is revolutionising the way customers interact with brands. There is a
lack of empirical research into AI-enabled customer experiences. Hence, this study aims to …
lack of empirical research into AI-enabled customer experiences. Hence, this study aims to …
The role of meta-UTAUT factors, perceived anthropomorphism, perceived intelligence, and social self-efficacy in chatbot-based services?
The growing usage of chatbots in the service industry indicates the ongoing transformation
occurring in this sector. However, minimal research has (i) investigated the important …
occurring in this sector. However, minimal research has (i) investigated the important …
Adoption of artificial intelligence in banking services: an empirical analysis
Purpose This study aims to understand the importance and challenges of adopting artificial
intelligence (AI) in the banking industry in Malaysia and examine the factors that are …
intelligence (AI) in the banking industry in Malaysia and examine the factors that are …
Enhancing the value co-creation process: artificial intelligence and mobile banking service platforms
Purpose The purpose of this study is to investigate the relationships that influence the value
co-creation process and lead to consumer comfort with artificial intelligence (AI) and mobile …
co-creation process and lead to consumer comfort with artificial intelligence (AI) and mobile …
Artificial intelligence in customer-facing financial services: a systematic literature review and agenda for future research
Purpose The objective of this study is to provide a systematic review of the literature on
artificial intelligence (AI) in customer-facing financial services, providing an overview of …
artificial intelligence (AI) in customer-facing financial services, providing an overview of …
Exploring users' adoption intentions in the evolution of artificial intelligence mobile banking applications: the intelligent and anthropomorphic perspectives
JC Lee, X Chen - International Journal of Bank Marketing, 2022 - emerald.com
Purpose The development of mobile technology has changed the traditional financial
industry and banking sector. While traditional banks have adopted artificial intelligence (AI) …
industry and banking sector. While traditional banks have adopted artificial intelligence (AI) …
Digital servitization value co-creation framework for AI services: a research agenda for digital transformation in financial service ecosystems
Purpose Innovative firms have rapidly developed artificial intelligence (AI) capabilities into
their service ecosystems, essentially changing perceptions of what is service quality and …
their service ecosystems, essentially changing perceptions of what is service quality and …
Artificial intelligence in interactive marketing: A conceptual framework and research agenda
Purpose Artificial intelligence (AI) is transforming consumers' experiences and how firms
identify, create, nurture and manage interactive marketing relationships. However, most …
identify, create, nurture and manage interactive marketing relationships. However, most …