Research in marketing often begins with two assumptions: that consumers are able to
choose among desirable products, and that they have sufficient resources to buy them …

Financial constraints are economic limitations on behavior. Given that millions of people
experience chronic or episodic financial constraints, we sought to review research that …

Although stigma is prevalent in everyday life, consumer researchers' interest on the topic
remains scant and focuses mostly on stigma management. We move beyond individual …

The popularity of New Year's resolutions suggests that people are more likely to tackle their
goals immediately following salient temporal landmarks. If true, this little-researched …

This research investigates the experience of systemic restricted choice and its impact on self-
concept among racial and ethnic minority consumers seeking financing. Choosing loans is …

A comprehensive overview and critique of the nutrition labeling literature is provided.
Studies examining the design and features of label formats and their impact on consumers …

Concerns about materialism have been elevated to a public policy issue, with consumer
activists and social scientists calling for restrictions on marketing to children. A recent …

In everyday life, people are often faced with choices between tasks of varying levels of
urgency and importance. How do people choose? Normatively speaking, people may …

Prior research has established that consumers are motivated to purchase identity-consistent
products. We extend consumer identity research into an important consumer context, gift …

Robotics significantly influence retail and consumer services. The COVID-19 pandemic
further amplified the rise of service robots (SRs) through social distancing measures. While …