Creating consumer-based brand equity for customers by brand experience: Evidence from Iran banking industry
Purpose The purpose of this paper is to investigate the effect of brand experience on brand
equity dimensions in the perspective of customers (including brand identification, physical …
equity dimensions in the perspective of customers (including brand identification, physical …
[PDF][PDF] Comparing brand communication model in sports shoes and sports clothing industries.
M Kalashi, MA Sahebkaran, J Karimi, AJ Alahmadi… - 2021 - academia.edu
The purpose of this study was to compare the brand communication dimensions in the
clothing and footwear industry. This research was descriptivecorrelational and its statistical …
clothing and footwear industry. This research was descriptivecorrelational and its statistical …
Relación entre la experiencia y las dimensiones del valor de marca. Caso: Real Plaza
VN Huerta Gonzales, NA Soto Quispe - tesis.pucp.edu.pe
La presente investigación tiene el objetivo de analizar la relación entre la experiencia y el
valor de marca sobre la satisfacción y lealtad basado en visitantes de Real Plaza. Así, se …
valor de marca sobre la satisfacción y lealtad basado en visitantes de Real Plaza. Así, se …
[PDF][PDF] The Impact of Self Congruity and Reliability on Brand and Product Attachment and Customer Loyalty to Sports Brands
M Zafari, MA Nasimi - Journal of Sport Marketing Studies یشزرو …, 2022 - gsmsmr.uok.ac.ir
Manufacturers of sports equipment can increase customer loyalty in the market by
establishing deep emotional bonds with customers. The present study investigates the effect …
establishing deep emotional bonds with customers. The present study investigates the effect …
[引用][C] Prioritize the Factors Influencing Sports Brand Loyalty among Members of the Iranian Student's Women's National Karate Team
F Ozrudi, Z Samadi