The study investigates the mediating role of e-commerce through organizational and
environmental factors with small and medium enterprises (SMEs) performance. The study …

E-marketing has emerged as one of the significant drivers in sustaining the firms competitive
advantage. So far, there is a lack of systematic empirical evidence regarding the marketing …

Purpose This study aims to examine the influence of procedural capabilities for public
procurement participation on small and medium enterprises'(SMEs) sales performance in …

Purpose: Electronic marketing (E-Marketing) is one of the fastest-growing forms of digital
marketing in both developed and developing countries including Africa. Most Small and …

Las respuestas por parte de las pequeñas y medianas empresas (pymes) en diferentes
contextos a la hora de adaptar y aplicar las herramientas digitales en sus estrategias de …

The general objective of this study is to assess the determinants of adoption of Social Media
Marketing among SMEs in Tanzania. To achieve this main objective, four specific objectives …

Usage of Industry4. 0 enablers such as cloud computing, IoT and data analytics is still not
common among SMEs. Many SMEs had failed in adopting digital transformations due to the …

Pandemics have emerged in many stages of human history and have affected many eras. In
these eras, establishing and managing communication was as difficult as fighting the …

Technological development in the modern era has brought about radical changes in the
global economic environment, introducing many digital applications that include all …

Electronic marketing is moving elements of marketing strategies and activities on a
computerized, networked environment such as the internet. Electronic marketing is growing …