Media Brand Reputation in the Digital Milieu: The Effects of Online News Ethics and Logic on Media Brand Image
BS Wijaya - Malaysian Journal of Communication, 2022 - repository.bakrie.ac.id
The reputation of media, especially online media, has lately been receiving considerable
attention due to the high numbers of hoaxes and twisted facts in news reporting, causing the …
attention due to the high numbers of hoaxes and twisted facts in news reporting, causing the …
The politics of representation in green brand communication: A social semiotics approach
Environmental conservation and natural claims are one of the message strategies used by
commercial brands to communicate their products' superiority. This article interrogates texts …
commercial brands to communicate their products' superiority. This article interrogates texts …
Analyzing and Prioritizing the Social Media Marketing Challenges
F Golzadeh, N Gharachorloo - … Journal of Innovation in Marketing Elements, 2021 - ijime.ir
In today's competitive markets, marketing may be one of the most important factors in the
sale of goods and products. In the present age, with the technological revolution, many …
sale of goods and products. In the present age, with the technological revolution, many …