Purpose The different dimensions and contexts within which value is co-created has
generated varied views of how value is understood or formed. This study aims to examine …

Purpose Servicescape is well recognized by marketing scholars as a key influence in
transformative service outcomes. However, the concept of enabling transformative health …

Across much of service research, there has been increasing attention granted to consumer
wellbeing as a key outcome of value cocreation, with the potential to extend far beyond the …

Market-mediated play offers spaces for consumers to creatively discuss societal issues;
however, they also face challenges such as equitable access and safety within these …

Consumption helps us construct and experience realities. It can facilitate either goodwill (eg,
sustainable consumption) or hostility. As consumers, the ability to transform the market …