[HTML][HTML] Streamers: The new wave of digital entrepreneurship? Extant corpus and research agenda

M Törhönen, J Giertz, WH Weiger, J Hamari - … Commerce Research and …, 2021 - Elsevier
Video content creation by “amateur” private users has taken on professional (ie work)
characteristics. The emergence of user-centric video sharing services (eg YouTube, Twitch …

Utilitarian and hedonic motivations for live streaming shopping

J Cai, DY Wohn, A Mittal, D Sureshbabu - Proceedings of the 2018 ACM …, 2018 - dl.acm.org
Watching live streams as part of the online shopping experience is a relatively new
phenomenon. In this paper, we examine live streaming shopping, conceptualizing it as a …

Live streaming commerce: Uses and gratifications approach to understanding consumers' motivations

J Cai, DY Wohn - 2019 - aisel.aisnet.org
In this paper, we introduce live streaming commerce–e-commerce integrated with real-time
social interaction via live streams. Using a uses and gratifications framework, we identified …

User-generated short video content in social media. A case study of TikTok

A Shutsko - Social Computing and Social Media. Participation …, 2020 - Springer
According to Alexa's ranking of the top 500 sites on the web, YouTube takes the second
place, demonstrating the importance of online services focused on sharing of short self-shot …

Predicting viewer gifting behavior in sports live streaming platforms: The impact of viewer perception and satisfaction

H Liu, KH Tan, K Pawar - Journal of Business Research, 2022 - Elsevier
Sports viewers have been offered an unprecedented viewing experience to share their
passion with their team and communicate in real-time with a streamer and other viewers by …

Livestream experiments: the role of COVID-19, agency, presence, and social context in facilitating social connectedness

KE Onderdijk, D Swarbrick, B Van Kerrebroeck… - Frontiers in …, 2021 - frontiersin.org
Musical life became disrupted in 2020 due to the COVID-19 pandemic. Many musicians and
venues turned to online alternatives, such as livestreaming. In this study, three livestreamed …

Livestreaming in tourism: What drives tourism live streamers to share their travel experiences?

F Li, J Ma, Y Tong - Tourism Review, 2024 - emerald.com
Purpose This study aims to explore tourism live streamers' motivations of sharing their travel
experiences based on the grounded theory. Design/methodology/approach The use of …

The effects of gratifications, flow and satisfaction on the usage of livestreaming services

CL Hsu, JCC Lin - Library Hi Tech, 2023 - emerald.com
Purpose This study combines uses and gratifications theory and flow theory to create an
integrated model that predicts continuance intention to use and satisfaction with …

Interpersonal relations and social actions on live streaming services. A systematic review on cyber-social relations

K Scheibe, F Zimmer, K Fietkiewicz, W Stock - 2022 - aisel.aisnet.org
This article provides a systematic review on interpersonal relations and social actions on live
streaming services as, for instance, Twitch, Chaturbate, YouNow, or Taobao Live. Are those …

Give to give: The gifting motivation and behavior in the social live streaming service

ZR Tang, TE Hu, M Warkentin - Journal of Business Research, 2024 - Elsevier
The social live streaming service (SLSS) helps users broadcast live videos over the Internet
for social interactions. In SLSS, attracting users to purchase and give virtual items as gifts …