Babbling through social media: A cross-country study mapping out social networks using eWOM intentions
This research aims to determine the factors affecting the users' electronic word-of-mouth
(eWOM) seeking and sharing intentions and to reveal the interactions among and within …
(eWOM) seeking and sharing intentions and to reveal the interactions among and within …
[PDF][PDF] Babbling Through Social Media: Mapping Out Social Networks Using Ewom Intentions for Monochronic and Polychronic Cultures
M Kiygi-Calli, Z Isler, M El Oraiby - Available at SSRN 4065257 - papers.ssrn.com
The study aims to examine the eWOM seeking and sharing intentions of social media users
by proposing a hierarchical methodology that consists of developing a customer …
by proposing a hierarchical methodology that consists of developing a customer …