Digital tools and marketing have been widely adopted in various industries throughout the
world. These tools have enabled companies to obtain real-time customer insights and create …

В учебном пособии авторами рассмотрены различные аспекты цифровой экономики,
информационно-коммуникационных технологий в воспроизводственном процессе …

Purpose This viewpoint article considers the impact of the latest developments in information
and communications technology on the automation of and support for marketing and sales. It …

This study discusses some of the latest trends in business marketing governance in the era
of Automation by emphasizing what is happening in business today compared to the past …

The Muslim population is spread all over the world, and the majority of Indonesia's
population is Muslim. The market segmentation for the halal industry, one of which is modest …

Television transformations in modern society have significantly increased their effectiveness
thanks to the new information and communication technologies that the media have …

The article discusses the possibility of using digital platforms for environmental
management. The aim of the research is to determine the directions of using digital platforms …

The article examines road transport technological development processes through the prism
of marketing. Technological development alternatives of road transport companies were …

The purpose of this study is to establish a robust strategic framework for the development of
investment potential within Ukraine's tourism industry during the post-conflict period. The …

Organizations are utilizing digital technologies to modernize their innovations in today's
competitive and rapidly changing market environment. This study's goal is to explore the …