This work conducts a systematic literature review about the domain of personalized
advertisement, and more specifically, about the techniques that are used for this purpose …

Online banner advertisement, which is the most common form of web advertising, has been
catching the eye of online users. It is important for online advertisement publishers to …

This article describes a analytic-hierarchy-process (AHP) application to identify and evaluate
the best online advertising analytics software. This technique is multi-criteria and used in this …

The aim of this paper is to optimize the allocation of multiple advertisements on a Web
banner, where the price of an advertisement depends on the location at the banner. This …

We revisit a classical scheduling model to incorporate modern trends in data center
networks and cloud services. Addressing some key challenges in the allocation of shared …

The article addresses a key challenge in the design of content for pervasive displays: how to
engage passers-by who have limited time and attention? To achieve this, we apply a novel …

This paper takes up the interesting phenomenon and behavior observed in practice of some
firms which appears contrary to the normally expected market-share maximizing behavior. In …

In MAXSPACE, given a set of ads A, one wants to schedule a subset A′⊆ A into K slots B
1,⋯, BK of size L. Each ad A i∈ A has a size si and a frequency wi. A schedule is feasible if …

Pervasive displays are increasingly employed in public spaces such as airports, train
stations, universities, and malls. Several solutions for public spaces have been proposed in …

We study the generalized assignment problem with time-sensitive item groups (chi-AGAP). It
has central applications in advertisement placement on the Internet, and in virtual network …