Corporate social responsibility and consumer emotional marketing in big data era: a mini literature review

J Shao, T Zhang, H Wang, Y Tian - Frontiers in Psychology, 2022 - frontiersin.org
In the digital era, big data can strengthen the awareness of corporate social responsibility
(CSR) and make CSR more transparent to consumers. While big data continues to deepen …

The relationship between csr communication on social media, purchase intention, and e-wom in the banking sector of an emerging economy

G Cheng, J Cherian, MS Sial, G Mentel, P Wan… - Journal of Theoretical …, 2021 - mdpi.com
Modern businesses in the present digital age are facing different challenges for survival and
growth due to the stiff competitive environment that prevails almost in every sector …

Public administration and values oriented to sustainability: A systematic approach to the literature

I Marques, J Leitão, A Carvalho, D Pereira - Sustainability, 2021 - mdpi.com
Values guide actions and judgements, form the basis of attitudinal and behavioral
processes, and have an impact on leaders' decision-making, contributing to more …

Tracing the trends in sustainability and social media research using topic modeling

JH Lee, J Wood, J Kim - Sustainability, 2021 - mdpi.com
New ideas are often born from connecting the dots. What new ideas have emerged among
the two highly trending research topics of sustainability and social media? In this study, we …

The role of environmental, social, and governance disclosure in financial transparency

I Oncioiu, DM Popescu, AE Aviana, A Șerban, F Rotaru… - Sustainability, 2020 - mdpi.com
In today's business environment, corporate governance and financial transparency have an
impact on the performance of firms. These changes are important for understanding the …

Green business practices and corporate financialization: Role of female directors in Chinese small and medium enterprises (SMEs)

CM Huang, SS Mirza - Journal of Corporate Accounting & …, 2023 - Wiley Online Library
This study examines the impact of green business practices (GBP) on firm financialization
and, analyzes the moderating role of female directorship in China. A‐share listed non …

How do stakeholder pressures affect corporate social responsibility adoption? Evidence from Chinese manufacturing enterprises in Ethiopia

M Ying, H Shan, GA Tikuye - Sustainability, 2021 - mdpi.com
In today's globalized world, one of the great challenges for enterprises is integrating CSR
adoption into their operations. The study aims to investigate how stakeholder pressure …

Digital Marketing and Sustainability Competitive Advantage: A Conceptual Framework

GK Amoako, GA Bonsu, AYB Gabrah… - Handbook of Research …, 2023 - igi-global.com
The usage of digital marketing has significantly changed how firms, businesses, and
marketers engage with their buyers. Digital platforms such as Facebook, Google, YouTube …

Big data influence on the corporate social responsibility: Benefits and challenges

D Ujjwal, V Uniyal, S Pandey, SV Akram… - 2023 International …, 2023 - ieeexplore.ieee.org
Corporate social responsibility (CSR) being an old practice is now in modern world is
applied with technology. Many companies are communicating their CSR scheme over the …

Understanding the influence of business strategy in corporate social responsibility: evidence from Chinese firms in Africa

GK Getele, TJ Arrive, X Ruoliu - Journal of business & industrial …, 2022 - emerald.com
Purpose This study aims to understand better how business strategies impact a company's
corporate social responsibility (CSR). Design/methodology/approach In this research, two …