This study provides an overview of the evolution of the body of knowledge, current research
streams, potential new domains, and theoretical models of interest for neuromarketing …

Despite the increasing use of psychophysiological measures in various research areas,
there is a relative paucity of studies on communication, media, and media interfaces that …

The rise of social media is changing how evaluative judgments about organizations are
produced and disseminated in the public domain. In this article we discuss how these …

This book explores the political implications of the human tendency to prioritize negative
information over positive information. Drawing on literatures in political science, psychology …

An increasing number of studies in political communication focus on the “sentiment” or
“tone” of news content, political speeches, or advertisements. This growing interest in …

Work in political communication has discussed the ongoing predominance of negative
news, but has offered few convincing accounts for this focus. A growing body of literature …

Facebook, the most widely used social media platform, has been adopted by public health
organisations for health promotion and behaviour change campaigns and activities …

Americans are disgusted with watching politicians screaming and yelling at one another on
television. But does all the noise really make a difference? Drawing on numerous studies …

Expanding and building on the measures included in the original 1994 volume,
Communication Research Measures II: A Sourcebook provides new measures in mass …

This study tested the validity of using facial electromyography (EMG) as a physiological
measure of the valence of radio listeners' emotional responses to advertisements and …