The goal of this study was to measure the main effects of e-marketing, e-WOM, and social
media influencers on increasing the intention to purchase and enhancing customers' …

In the past few years, the hospitality industry has undergone a substantial transformation,
primarily attributable to the rapid proliferation and adoption of artificial intelligence (AI) …

This study investigates the performance of AI-generated content in comparison to human-
written content. By employing the SMCR&AIDA models, the study evaluates the performance …

This thesis investigates the impact of AI-generated content on consumer engagement in
content marketing, focusing on the Yon Wine case study. It aims to address a significant …

This research aims to prepare a conceptual framework by examining publications related to
personalized marketing and artificial intelligence through bibliometric analysis methods. To …