Customer engagement (CE) is an emerging perspective that provides a holistic view of the
ways in which customers' interactive experiences with organizations create value for both …

Four decades have passed since the publication of Perspectives on the Academic Discipline
of Physical Education: A Tribute to G. Lawrence Rarick—an edited text that offered a …

Place attachment is significant in tourism marketing as it influences revisit intentions and
destination loyalty. Drawing upon the Place Attachment theory, this study examines how …

Sports, and the fans that follow them, are everywhere. Sport Fans: The Psychology and
Social Impact of Fandom examines the affective, behavioral, and cognitive reactions of fans …

Digitalization has advanced to become an opportunity to spectate sports during the
pandemic and its restrictions for traveling to competitions. The purpose of this study is to …

This research examines how seven dimensions of e-sport spectatorship motivation on live
streaming influence e-sport fans' flow experience, subjective well-being, behavioral intention …

The purpose of this study was to examine the relationships among coaches' authentic
leadership and athletes' psychological capital (PsyCap), performance satisfaction, and …

Social live streaming services (SLSSs) have recently been introduced as a new type of
synchronous social networking services for sport fans. Given the popularity of these …

Understanding consumer behaviour in evolving subscription markets – lessons from sports
season tickets research | Emerald Insight Books and journals Case studies Expert Briefings …

ABSTRACT Research Question The COVID-19 pandemic has highlighted the need for a
transformative perspective on the role of sport brands in promoting fans' psychological well …