The effect of brand experiences on brand loyalty through perceived quality and brand trust: a
study on sports consumers | Emerald Insight Books and journals Case studies Expert Briefings …

This paper explores the social implications of servitization and unveils the connections
between servitization and social innovation. To substantiate these claims, the research …

To move closer to achieving the United Nations' Sustainable Development Goals (SDGs), a
change from the traditional paradigm of the linear economy towards the circular economy is …

Abstract Social Customer Relationship Management (social CRM) has become one of the
central points for many companies seeking to improve their customer experience. It …

Prior studies considered external conditions that trigger the adoption of servitization in
product firms, but little is known on the decision to provide standardized vs. customized …

As customers in technologically disrupted markets migrate from the old to the new
technology, they concurrently decide whether to retain their brand or churn. Yet little is …

Smart product-service systems (PSSs) have emerged as a solution for the ongoing
digitalization of products and services, especially during the COVID-19 pandemic and under …

Health information technology (HIT) facilitates valuable information exchanges that benefit
consumers, firms, and society. However, several factors threaten HIT use, including privacy …

Traditionally product-dominant business-to-business (B2B) manufacturers create
differentiation and competitive advantage by providing services alongside their product …

Customer relationship management (CRM) plays an increasingly crucial role in ensuring
organizational performance, including marketing results (MR), in today's highly dynamic and …