This study investigated how active mediation employed by three key socialization agents—
parents, peers, and school teachers—is associated with teenagers' engagement in online …

This study examines how cognitive (benefit-risk appraisal) and social factors (parent and
peer communication) are associated with teenagers' privacy concerns as well as individual …

Children play a part in family food shopping, but their roles are often underestimated. In
contrast to earlier studies focusing on “who wins” in parent/child negotiations, in this study I …

Young children’s influence on family consumer behavior | Emerald Insight Books and
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Purpose The purpose of this paper is to explore children's responses to store atmosphere,
and the role of parent-child interaction in these responses. Design/methodology/approach …

Embora haja um forte debate sobre a ética e os efeitos da publicidade veiculada na mídia
televisiva, ainda se conhece pouco sobre esses fenômenos em relação ao público infantil …

Many critics have raised concerns about online advertising directed to children. This study
investigated the role of several antecedent variables that may impact children's attitudinal …

Purpose The purpose of the study was to ascertain how preschool children consume media,
which types of media content they are sensitive to and how children affect the shopping …

Children's consumer behavior is a field that has lately been given attention by marketing,
psychology, sociology, and pedagogy. The reason is the understanding that a child is an …

This research looks to understand why anthropomorphic images are so overused by
marketers to attract very young consumers. By drawing on theories from evolutionary …