Exploring the social media advertising avoidance behavior through the lens of avoidance motivation theory
S Pahari, A Bandyopadhyay, A Manna - Kybernetes, 2024 - emerald.com
Purpose This study investigates advertising avoidance behavior among consumers,
specifically in the realm of meta-platforms. It explores the impacts of digital burnout …
specifically in the realm of meta-platforms. It explores the impacts of digital burnout …