Objetivo–O propósito deste estudo é analisar, do ponto de vista da audiência, o efeito do
número de seguidores de um Social Media Influencer (SMI) na intenção em seguir as suas …

The objective of this research is to explore the relationship among the source characteristics
of an online influencer, consumers' attitude and their purchase decision for L'Oréal brand …

Günümüzde dijital ortamın hızlı şekilde gelişmesi, internete daha kolay ve daha ucuz erişim
gibi teknik gelişmelerden kaynaklanmaktadır. İnternetin gelişmesi ve sosyal medyanın …

This chapter focuses on the first dimension of micro-influencer research: understanding
micro-influencer networks. Creative practitioners who successfully manage their networks …

Micro-influencers document their everyday lives and influence their networks through the
conscientious calibration of personae on social media platforms (SMPs)(Abidin & Ots, 2016) …

With the new forms of interaction and consumption that emerged with the advent of the
internet and digital social networks, it has been important to identify the most influential and …

Com as novas formas de interação e de consumo surgidas com o advento da internet e das
redes sociais digitais tem sido importante identificar os atores mais influentes e centrais da …

While terrorism is not new, today's terrorist threat is different from that of the past. Terrorism
has evolved, and terrorist groups today are more structured and better organized. Modern …