Pricing practices: A critical review of their effects on consumer perceptions and behaviour

G Ahmetoglu, A Furnham, P Fagan - Journal of Retailing and Consumer …, 2014 - Elsevier
With the present challenge to compete on price or product assortment, retailers and
manufacturers are increasingly focusing on state-of-the-art pricing strategies which have …

[引用][C] Open access and the humanities

MP Eve - 2014 - books.google.com
If you work in a university, you are almost certain to have heard the term'open access' in the
past couple of years. You may also have heard either that it is the utopian answer to all the …

Consumer behaviour: Applications in marketing

R East, M Vanhuele, M Wright, J Singh - 2021 - torrossa.com
We have designed this book to support courses in consumer behaviour at Master's level. It is
also suited to more advanced teaching at first-degree level. Our intended audience is those …

What drives subscribing to premium in freemium services? A consumer value‐based view of differences between upgrading to and staying with premium

M Mäntymäki, AKMN Islam… - Information Systems …, 2020 - Wiley Online Library
Fostering the conversion of free users to premium subscribers and retaining those premium
users are critical objectives for freemium service providers. Building on consumer value …

Valuing intrinsic and instrumental preferences for privacy

T Lin - Marketing Science, 2022 - pubsonline.informs.org
I empirically separate two components in a consumer's privacy preference. The intrinsic
component is a “taste” for privacy, a utility primitive. The instrumental component comes from …

Fast or free shipping options in online and Omni-channel retail? The mediating role of uncertainty on satisfaction and purchase intentions

S Ma - The International Journal of Logistics Management, 2017 - emerald.com
Purpose The purpose of this paper is to investigate the effect of a dimension of logistics
service quality (delivery time) interacting with shipping charges and purchase importance on …

The hidden costs of free goods: Implications for antitrust enforcement

MS Gal, DL Rubinfeld - Antitrust Law Journal, 2016 - JSTOR
Many valuable goods and services introduced in recent years are provided in the
marketplace free of charge. 1 Some examples include Linux's operating system, Google's …

The role of numbers in the customer journey

S Santana, M Thomas, VG Morwitz - Journal of Retailing, 2020 - Elsevier
At each stage in customers' journeys, they encounter different types of numeric information
that they process using different judgment strategies. Relevant numbers might include …

Optimal distinctiveness across revenue models: Performance effects of differentiation of paid and free products in a mobile app market

J van Angeren, G Vroom, BT McCann… - Strategic …, 2022 - Wiley Online Library
Abstract Research Summary The optimal distinctiveness literature highlights a fundamental
trade‐off in product positioning within market categories: Products should be distinct to …

Examining the impact of intangible product features and e-commerce institutional mechanics on consumer trust and repurchase intention

U Tandon, A Mittal, S Manohar - Electronic Markets, 2021 - Springer
The present study examines virtual try-on technology (VTO), return policies, pay-on-delivery
(POD) mode of payment, vendor-specific guarantees, and free shipping policy of online …